Top amenities: Rooftop bar, maximalist decor, coffee counter
This Martin Brudzinski–designed hangout on the corner of Berwick Street and Broadwick Street is no elegant grand dame or glassy international transplant. Instead, the 57-room hotel, owned by a group of friends, throws patterns (leopard print, zebra stripe, geometric lines), textures (cork paneling, glitter DJ booths, silk walls), and colors (flamingo pink, maroon, aquamarine) together to create a joyful place to stay. As is Brudzinski’s way, spaces here are hardly shy and retiring. The designer’s trademark maximalist vibe naturally draws comparisons to his other projects, especially Annabel’s, but Broadwick is her own person entirely. Two enormous elephants hover above the street-level entrance in top hats and bow ties, while bedrooms pick up the motif and run with it by placing handcrafted Jaipur elephant mini bars front and center—and decking the walls in shimmering elephant-print wallpaper.
A hotel this fun, of course, needs sharp public spaces for merrymaking: Flute is the disco-chic rooftop bar; Dear Jackie is a sultry, dimly lit restaurant with an impeccable Sicilian-inspired menu; and little sister Bar Jackie is a more casual café with strong coffee for soothing weary heads the morning after the night before. Then there’s The Nook, a guests-only den for nightcaps or afternoon snoozes. The result is a hotel that feels fresh while simultaneously fitting right into the London scene; a space that trades heavily on its glamour and distinctly Soho soul. —S.J.
Price: Rooms from around $590 per night
Address: 20 Broadwick St, London W1F 8HT
Closest tube station: Piccadilly Circus
